Vodafone Australia
Leading the team driving the strategic and creative direction of Vodafone Australia's always on social media and content campaigns.
Always On Social Media
Team Leader, 2014 - 2016
Directing a team of content strategists, producers, designers and copywriters to create and implement the content strategy and visual identity for Vodafone Australia's social accounts. As a team we were responsible for;
Onboaring client from competitive pitch
Always on content strategy
Content ideation, copy and design for the @vodafonau social accounts including; Facebook, LinkedIn, Instagram, Twitter, Google+, and the corporate blog
Long form copywriting, ghostwriting
Video production including animation
Paid media implementation
Social adaption of the existing visual identity
Work completed for Present Company
Roaming On Campaign
Use your phone overseas like you would at home for just $5 extra a day. Content ideation and production for Vodafone's Roaming On social campaign.
Project leader
Campaign ideation
Production including still and footage capture
Copywriting
Creation of Facebook, and Instagram clicks to web, paid post engagement, and video views ad units
Paid media implementation
Ready Business Content Hub
Working as part of a writing team to create a content hub giving Small to Medium Enterprises (SMEs) the tools they need to succeed in business.
Project leader
Content ideation
Copywriting
Production management
CMS management
Content Forms & Channels
Social stills and footage
Higher forms of content including gifs, cinemagraphs, 3D, parallax, stop motion and animation.
Long form copy
Bespoke web builds
Social competitions
Influencers
animation by Veronita Va
Animation by Veronita Va