CoverGirl Australia
The team driving the strategic and creative direction of CoverGirl Australia's always on social media presence and digital product launches.
Always On Social Media
Team Leader, 2014 - 2016
Leading the team delivering an ambitious initiative calendar of product launches and an evergreen calendar focused on product how-tos, flatlays and inspiration.
Onboaring client from competitive pitch
Content strategy
Campaign launch strategy
Campaign ideation and production management
Influencer engagement
Paid media strategy
Work completed for Present Company
Ready, Set, Gorgeous Launch
Building hype for the launch of the new Ready, Set, Gorgeous foundation and concealer range through a targeted social competition. Users were asked to submit their Ready, Set, CoverGirl selfie to a live stream via Instagram for their chance to win one of a thousand prizes.
Campaign ideation
Production management
Legals and permits
Channels: purpose built microsite, Instagram, Facebook, sampling and print
